Scalable back-office and software for the real estate industry.
I build and operate a focused portfolio of service and SaaS brands that take the operational weight off real estate teams, brokerages, and the businesses around them.
Four brands, one thesis.
Each brand removes a specific operational burden — staffing, transactions, books, and back-office support — as either a managed service or software, with real estate at the center.
Support Speedy
ServiceKW-specialized MCA & AMCA back-office support for Keller Williams Market Centers — deal processing, compliance, AR/AP, transmittal, and month-end close.
supportspeedy.comExpert VA
ServiceManaged remote staffing and BPO — pre-vetted virtual assistants and transaction coordinators for real estate teams, plus support for businesses in other industries.
expertva.comEZ Coordinator
SaaSTransaction coordinator software that runs a real estate deal from contract to close — tasks, documents, deadlines, e-signature, and reporting in one place.
ezcoordinator.comAgent Books
SaaS + ServiceDone-for-you bookkeeping built specifically for real estate agents — clean books, tax-ready reports, and a team that understands commissions and split income.
agentbooks.ioReal estate at the core.
Four specialized brands, one standard of work — so you can hand off part of your operation and trust it's actually handled.
One standard, across every brand.
Four brands, one operator, and a way of working that doesn't change from one to the next.
A dedicated team on your account
You're supported by people who know your account and stay on it — so you're never re-explaining yourself or chasing an update.
A managed standard
Vetted, trained specialists and proven software, matched to your business and overseen so the quality holds.
Handled — and it stays that way
Systemized operations keep the work consistent and the details in place. You hand it over once, and stop thinking about it.
Three ways in.
Client, partner, or future teammate — here's where to start.
Clients
Want to take work off your plate? Each brand handles a specific piece — pick the one that fits from the portfolio above.
Partners
Integrations, referral relationships, and adjacent real estate businesses. If it strengthens the professionals we serve, let's connect.
Talent
Builders, engineers, and specialists who like clean systems and real ownership over their work. We build lean teams that move.
Founder-led, systems-first, built for the long game.
I'm David Popplewell — in real estate since 2003, focused on building durable, systemized businesses rather than chasing scale for its own sake.
The way I work is simple: go deep on the customer, take the operational load off their shoulders, and give them room to grow.
- Ownership — my teams own outcomes, not just tasks.
- Clarity — clear roles, clear communication, no guesswork.
- Partnership — an extension of your team, start to finish.
- Precision — consistent, dependable, done right.
Let's talk.
Partnering, joining, or just comparing notes — send a note and we'll get back to you.